Dictionary.com defines strategy as “a plan, method or series of maneuvers or stratagems for obtaining a specific goal or result.” Wikipedia defines it as “a high level plan to achieve one or more goals under conditions of uncertainty.” Each business person has a slightly different definition of what strategy means to them, but almost no one will dispute that having one is critical to running a successful business.
Companies are not successful by chance. They are successful because they have a solid strategy in place and consistently execute, measure and refine their plans for the future. There are a few common, overarching themes among the most successful:
The moral of the story? Don’t leave your success to chance. Plan ahead and have a strategy in place that takes into consideration some of these time-tested attributes that will help propel your company ahead of the competition.
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