Entrepreneur’s Story: Good Karma – September 17, 2019 by Randy Myeroff

In this installment of Entrepreneur’s Story, highlighting the journey of successful private companies and their leaders, we focus on Sam Pines of Good Karma — a marketing company with an expertise in sports and radio based in Beaver Dam, Wisconsin. Sam shares his positive journey with Good Karma and the importance of connecting with their marketplace, their communities and their own team members. 
Below is an excerpt from his story featured in the spring 2019 issue of Taxonomics.

Good Karma focuses on a hometown-gone-digital approach, with today’s media giving everyone a chance to reach the ideal target audience. And in this world, ratings don’t tell the whole story, or the back story. “We have always been about our fans, teammates and partners getting results. It goes back to our start in Beaver Dam, which at the time was a town of 14,000 people. Our salespeople would see the car dealer they sold an ad to at a Little League game or around town,” Pines relates.
“If our salesperson said, ‘Now, I know your promo didn’t go as well as you wanted, but we delivered 22 ratings points,’ that’s not going to be acceptable,” he continues. “They care about, ‘Did you get people to buy cars?’”
Pines admits the company has probably always been opposite of the traditional media buying process. But that’s a Good Karma thing.
Read the full story in Taxonomics to learn more about how Sam Pines and Good Karma are making and maintaining important connections with fans, partners and teammates.

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