Understand. Engage. Deliver. – September 16, 2016
Cohen & Company introduces brand refresh; reinforces straightforward approach
Our “brand,” in my view, is the sum total of the frequent and consistent interactions and experiences we have with our clients, anchored in engaging relationships. This is how we have approached the marketplace and provided value to our clients for nearly 40 years. Formal branding, such as logos, marketing literature and the like, follows energy; it does not create it.
With that perspective in mind, we are excited to share with you Cohen & Company’s new website, logo and overall look. We feel our refreshed look better represents how the firm and our clients have evolved over the years in terms of sophistication and capability. Our new site also incorporates our Investment Industry Services Division, formerly known as Cohen Fund Audit Services. This division has approximately 90 associates who provide audit and tax services exclusively to mutual funds, hedge funds, exchange traded funds and other investment vehicles.
We are extremely optimistic about the direction of our firm, the quality of our great people (now nearly 425 strong throughout seven offices), our position in the marketplace, and, most importantly, our ability and commitment to deliver value to you. Our approach to serving clients remains simple — understand; engage; deliver.
If you have comments or questions about our new look, please share them with me at email@example.com.